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Artificial intelligence is probably the technology of the future, with every facet of our lives likely to be touched in some way by AI. It may still seem a little confusing to the layman as to what AI actually is and what it can do, but it is even possible that people who have no idea how it works have seen it in use or have used it themselves without knowing, such is the way in which it is prevalent today, especially online.

One of the most noteworthy events in the history of AI took place 20 years ago when the IBM Deep Blue supercomputer beat chess grandmaster Garry Kasparov. Recently, this sort of event was repeated, but the defeat was even more resounding – Google’s AlphaGo computer beat Lee Sedol at Go, an ancient Chinese game that is still played today. Sedol is an 18-time world champion at the game, but was emphatically defeated by the computer, illustrating how far AI has come in 20 years. There was another development last year as well, where a computer called Libratus won thousands of hands against multiple top-ranked poker players. All of these advances in terms of winning games against human players show how AI is evolving and getting better – the win at poker is considered especially vital given how bluffing and human emotion are considered crucial elements of the game. Thus, online gambling and casinos can be transformed by using AI, with multiple ways in which it can be applied and implemented.

One of those is through smart data. Casinos collect a plethora of data about their customers to offer them a better and personalized experience, as well as serve them offers and bonuses when applicable. All of this personal customer data is invaluable, and so AI is being increasingly used in the industry to analyse it and arrive at better conclusions – AI can bring out trends, patterns and use them to predict future behavior, giving those casinos a head start.

Leading on from the point around analysing data, AI can also be used to give customers a much better experience and to improve customer service. Many online services use chatbots to solve basic queries, but those are often not very helpful when asked even a slightly complicated question. AI will be able to make that a thing of the past, once again using the customer’s data to provide relevant, personalized and logical answers. According to a recent survey by Oracle, 78% of brands have already implemented, or are planning to implement AI and virtual reality by the end of this year to improve their customer service.

AI can also be used to bring in new customers. Younger audiences are much more engaged online, so it is possible to attract them to online casinos and gambling through AI, since they are much less likely to go to a physical casino than their parents’ generation, for example. The use of other exciting technologies such as VR in conjunction with this will only improve the attractiveness of online gambling for the younger generation.

One of the biggest advantages of using AI in online casinos will be to reduce cheating and fraud. AI can be used to detect unusual patterns and fraudulent activity online, which will help improve the safety of online casinos. They are at a disadvantage when it comes to security, since players are not physically present, so there are no cameras or security personnel to keep an eye on them. This use of AI can help level that disadvantage to a large extent.

A related application will be to identify players, which will also reduce fraud. Online casinos have know-your-customer requirements which need players to submit personal identification information, and that can be used through AI to ensure that players are real, and are not using stolen identities, or are bots.

AI has a lot of applications in games themselves as well. Slot machines, for example, can be improved through AI to make it nearly impossible to cheat on such games, and also to provide a fair trend of payouts and wins over time, which makes it attractive for the player as well as the casino.

These are just some of the ways in which AI can completely change the online casino industry. It will be interesting to see how the technology develops, and how it is adopted by such businesses in the future.

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